Pregnancy

Pregnancy-Focused Nutrition and Wellness Products

Explore folic acid, iron, omega-3 and selected products intended for pregnancy-related wellness routines. Read the complete ingredients, serving amount, warnings and suitability information on every product page.

Consult a midwife, doctor or qualified healthcare professional before starting or changing supplements during pregnancy or breastfeeding.

Frequently asked questions

Which supplements are routinely recommended in pregnancy in Sweden?

Swedish guidance centres on folic acid — 400 µg daily, ideally started before conception and continued through the first trimester — and vitamin D. Iron is recommended only where iron status is low, which your midwife will assess through bloodwork rather than assumption. Your barnmorska is the right source for your specific situation; this page is background, not a care plan.

Why folic acid before conception rather than after?

Neural tube development happens in the first weeks of pregnancy, often before a pregnancy is confirmed. That is why folic acid is advised for anyone who could become pregnant, not only after a positive test. Under EU-authorised claims, supplemental folate intake increases maternal folate status, and low maternal folate status is a risk factor for neural tube defects.

Should I take iron during pregnancy?

Only if indicated. Iron requirements rise in pregnancy, but routine supplementation without a low result is not the Swedish approach — excess iron causes constipation and other problems, and iron overdose is dangerous, particularly around children. Ask your midwife to check your ferritin and haemoglobin rather than self-prescribing.

Which ingredients should I avoid?

Several deserve real caution: high-dose vitamin A (retinol) is associated with birth defects, so avoid vitamin A supplements and liver-based products unless specifically advised; many herbal supplements lack pregnancy safety data, including ashwagandha, rhodiola, high-dose turmeric and licorice root; retinoids in skincare are conventionally avoided. Beta-carotene is not the same as retinol and is not the concern here. When in doubt, ask before taking.

Is fish oil safe in pregnancy?

Omega-3, particularly DHA, is commonly recommended in pregnancy. Purified fish-oil supplements are standard; the concern with fish is mercury in certain large species, not omega-3 supplements themselves. Algae-derived vegan omega-3 is an alternative. Check with your midwife if you are approaching your due date or take anticoagulant medication.

Can I use body oils and stretch mark products while pregnant?

Most body oils and butters are cosmetic and unproblematic. The exception worth flagging: products intended for perineal massage have specific timing guidance — typically from around week 34 — and should be discussed with your midwife first. Check the ingredient list of anything scented if you have become newly sensitive, which is common in pregnancy.