iWell Journal

For all phases of life

Useful guidance for real routines

Practical reading on natural beauty, supplements and everyday wellbeing.

For all phases of life

For all phases of life

Adult woman holding Elexir Borago while reviewing her supplement routine
Elexir Borago

Women’s Wellness Across Life Stages: A Label-First Supplement Guide

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Woman holding Elexir Beta Carotene while a man holds Elexir B12 and Blicka at a kitchen table
beta carotene

Take With a Meal? A Practical Supplement Timing Guide

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Adults over 55 holding Elexir Q10 and Vegan Omega-3 bottles
55 plus

Healthy Ageing After 55: A Food-First Supplement Checklist

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Adults comparing Elexir Multi Female and Multi Man labels at a Scandinavian kitchen table.
Elexir Pharma

Men’s vs Women’s Multivitamins: How to Compare Labels

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Elexir supplement formats guide with adults comparing B-vitamin, Q10 and vitamin C labels
buying guide

Capsule, Tablet or Time-Release? A Practical Guide

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Reading the ingredients and nutrition panel on the back of a supplement package
buying guide

How to Read a Supplement Label: DRI, MGO and What the Numbers Mean

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A family applying mineral sunscreen before spending time outdoors
buying guide

Mineral or Chemical Sunscreen: Does It Actually Matter?

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Applying a plant-based facial serum as part of a gentle evening skincare routine
bakuchiol

Bakuchiol or Retinol? An Honest Comparison for Sensitive Skin

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People taking daily vitamin D supplements through the dark Swedish winter months
buying guide

How Much Vitamin D Do You Actually Need in a Swedish Winter?

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