Different European customers using iWell supplements and INIKA makeup

iWell essentials for women, men and children—chosen for real everyday routines.

Natural beauty and wellbeing, for every phase of life.

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Natural makeupA routine that still feels like youINIKA essentials for expressive, everyday beauty.Shop makeup

INIKA Organic Foundation Trial Set Light 12.7 ml

INIKA Organic Tinted Lip Serum Rosewood 10 ml

Men's wellnessDaily support, your waySupplements for everyday routines, from essential nutrition to energy and focus.Shop supplements

Elexir Multi Man 120 Capsules product package

Elexir Zinc Organic 25 mg 100 Tablets product package

Great Earth Awake 60 capsules product bottle

Natural colourMakeupINIKA colour and complexion essentials for expressive, everyday beauty. Shop makeup 65 products

Everyday wellbeingNatural supplementsVitamins, minerals and targeted formulas for different routines and needs. Shop supplements 400 products

Now featuring WeledaSkincareFace and body care selected for real daily routines. Shop skincare 213 products

Care from root to endHair careEveryday cleansing, conditioning and targeted hair support. Shop hair care 27 products

For busy daysEnergy & focusEveryday formulas chosen for active routines, concentration and balance. Shop energy 119 products

For younger routinesChildrenCarefully chosen everyday products, always guided by adults. Shop children 20 products

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Find what fits your life

European woman taking an iWell wellness supplement with water

Beauty and wellness for every phase

For Women

SHOP FOR WOMEN

European man taking an iWell wellness supplement with water

Daily support for energy and wellbeing

For Men

SHOP FOR MEN

European family applying Suntribe sunscreen

Everyday wellness, always guided by parents

For Children

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The vitamins and everyday formulas iWell customers choose most

Bestselling supplements

Elexir Collagen Types I II and III 120 Tablets packaging view 2

Elexir Pharma

Elexir Collagen type I, II, III 120 Tablets - Made in Sweden

267.00 kr

Elexir WoHo! Women & Hormones 120 Capsules packaging view 2

Elexir Pharma

Elexir WoHo! Women & Hormones 120 Capsules - Made in Sweden

314.00 kr

BlueEye Blueberry & Lutein 64 Tablets packaging view 2

Elexir Pharma

BlueEye Blueberry & Lutein 64 Tablets - Made in Sweden

314.00 kr

Borago Skin & Hormones 72 Capsules packaging view 2

Elexir Pharma

Borago Skin & Hormones 72 Capsules - Made in Sweden

314.00 kr

Elexir Coenzyme Q10 100 mg 60 Capsules packaging view 2

Elexir Pharma

Elexir Coenzyme Q10 100 mg 60 Capsules - Made in Sweden

200.00 kr

Elexir Omega-3 Forte 1000 mg 132 capsules product bottle

Elexir Omega-3 Forte 1000 mg 132 Capsules packaging view 2

Elexir Pharma

Elexir Omega-3 Forte 1000 mg 132 Capsules - Made in Sweden

162.00 kr

Buckthorn Sea Buckthorn Oil 60 Capsules packaging view 2

Elexir Pharma

Buckthorn Dietary Supplement with sea buckthorn oil 60 Capsules - Made in Sweden

324.00 kr

Elexir Digestive Enzymes 90 Tablets packaging view 2

Elexir Pharma

Elexir Digestive Enzymes 90 Tablets - Made in Sweden

200.00 kr

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The natural colour and complexion essentials iWell customers choose most

Bestselling makeup

Weleda

Weleda Sunkissed Bronzing Serum Drops 30 ml

228.00 kr

INIKA Organic

INIKA Organic Tinted Lip Serum Peony 1 pc

352.00 kr

INIKA Organic

INIKA Organic Tinted Lip Oil Cinnamon 5 ml

400.00 kr

INIKA Organic

INIKA Organic Tinted Lip Oil Mulberry 5 ml

352.00 kr

INIKA Organic

INIKA Organic Tinted Lip Oil Blossom 5 ml

314.00 kr

INIKA Organic

INIKA Organic Serum Foundation Vivid 25 ml

666.00 kr

INIKA Organic

INIKA Organic Tinted Lip Serum Blush 10 ml

400.00 kr

INIKA Organic

INIKA Organic Tinted Lip Serum Rosewood 10 ml

352.00 kr

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Skincare bestsellers

The face and body care iWell customers choose most.

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Dr Organic

Hair care bestsellers

Popular cleansing, conditioning and targeted hair support.

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Dr Organic

Dr Organic Hair wrap Argan oil 200 ml

152.00 kr

Dr Organic

Dr Organic Conditioner Argan Oil 265 ml

143.00 kr

New Nordic

New Nordic Hair Volume Conditioner 250 ml

228.00 kr

Dr Organic

Dr Organic Shampoo Aloe Vera 265 ml

143.00 kr

INIKA OrganicNatural makeup with high-performance colour. Explore brand

HolisticA broad range of carefully selected supplements. Explore brand

Great EarthVitamins and minerals for daily routines. Explore brand

Elexir PharmaSwedish supplements for everyday wellbeing. Explore brand

SuntribeNatural sun care for outdoor life. Explore brand

New at iWell WeledaPlant-led skincare and body care for everyday routines. Explore brand

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Curated essentials from the brands you trust

Shop Beauty & Wellness

Colour, complexion and tools

Natural Makeup

SHOP MAKEUP

Everyday support for wellbeing

Natural Supplements

SHOP SUPPLEMENTS

Skincare and beauty products from Dr Organic, Vichy and Great Earth at iWell Shop

Care for skin, hair and beauty

Skincare & Beauty

SHOP BEAUTY

iWell Quality Promise

Quality you can trust, backed by how we source, verify, and store.

Carefully sourced products

Established brands

Stored and packed with care

Clear returns process

Our Service Promise

Worldwide delivery options

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Customer support

Blog posts

Elexir supplement formats guide with adults comparing B-vitamin, Q10 and vitamin C labels

buying guideJuly 30, 2026

Capsule, Tablet or Time-Release? A Practical Guide

Capsule or tablet? Compare real Elexir formats, capsule materials, label directions and dietary suitability before...

Reading the ingredients and nutrition panel on the back of a supplement package

buying guideJuly 30, 2026

How to Read a Supplement Label: DRI, MGO and What the Numbers Mean

The front of the pack is marketing. The back is information. Here is how to...

A family applying mineral sunscreen before spending time outdoors

buying guideJuly 30, 2026

Mineral or Chemical Sunscreen: Does It Actually Matter?

Both filter UV effectively at their stated SPF. The real differences are how they feel,...

Applying a plant-based facial serum as part of a gentle evening skincare routine

bakuchiolJuly 30, 2026

Bakuchiol or Retinol? An Honest Comparison for Sensitive Skin

Retinol has the deeper evidence base. Bakuchiol is gentler and pregnancy-friendly. Here is what each...

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Natural beauty and wellbeing, for every phase of life.

Find what fits your life

For Women

For Men

For Children

Bestselling supplements

Bestselling makeup

Skincare bestsellers

Dr Organic Lip Balm Aloe Vera SPF15 5.7 ml

Suntribe All Natural Sport Zinc Stick SPF50 Original White 30 g

Suntribe Active Natural Mineral SPF50 Sunscreen 100 ml

Dr Organic Argan oil Liquid Gold 50 ml

Hair care bestsellers

Dr Organic Hair wrap Argan oil 200 ml

Dr Organic Conditioner Argan Oil 265 ml

New Nordic Hair Volume Conditioner 250 ml

Dr Organic Shampoo Aloe Vera 265 ml

Shop Beauty & Wellness

Natural Makeup

Natural Supplements

Skincare & Beauty

iWell Quality Promise

Our Service Promise

Worldwide delivery options

Secure checkout

Customer support

Blog posts

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