Natural makeupA routine that still feels like youINIKA essentials for expressive, everyday beauty.Shop makeup
Real routines
Different lives. Everyday wellbeing.
Natural makeup and daily wellness for different people, different needs and every phase of life.
Natural makeupA routine that still feels like youINIKA essentials for expressive, everyday beauty.Shop makeup
Men's wellnessDaily support, your waySupplements for everyday routines, from essential nutrition to energy and focus.Shop supplements
Find what fits your routine
Natural colourMakeupINIKA colour and complexion essentials for expressive, everyday beauty.
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65 products
Everyday wellbeingNatural supplementsVitamins, minerals and targeted formulas for different routines and needs.
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400 products
Now featuring WeledaSkincareFace and body care selected for real daily routines.
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229 products
Care from root to endHair careEveryday cleansing, conditioning and targeted hair support.
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27 products
For busy daysEnergy & focusEveryday formulas chosen for active routines, concentration and balance.
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119 products
For younger routinesChildrenCarefully chosen everyday products, always guided by adults.
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23 products
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Beauty and wellness for every phase
For Women
Daily support for energy and wellbeing
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Everyday wellness, always guided by parents
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The vitamins and everyday formulas iWell customers choose most
Bestselling supplements
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270.00 kr
Sale price
270.00 kr
Regular price
Regular price
318.00 kr
Sale price
318.00 kr
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Elexir Pharma
BlueEye Blueberry & Lutein 64 Tablets - Made in Sweden
Regular price
318.00 kr
Sale price
318.00 kr
Regular price
Elexir Pharma
Borago Skin & Hormones 72 Capsules - Made in Sweden
Regular price
318.00 kr
Sale price
318.00 kr
Regular price
Elexir Pharma
Elexir Coenzyme Q10 100 mg 60 Capsules - Made in Sweden
Regular price
203.00 kr
Sale price
203.00 kr
Regular price
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164.00 kr
Sale price
164.00 kr
Regular price
Regular price
328.00 kr
Sale price
328.00 kr
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Elexir Pharma
Elexir Digestive Enzymes 90 Tablets - Made in Sweden
Regular price
203.00 kr
Sale price
203.00 kr
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The natural colour and complexion essentials iWell customers choose most
Bestselling makeup
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232.00 kr
Sale price
232.00 kr
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INIKA Organic
INIKA Organic Tinted Lip Serum Peony 1 pc
Regular price
357.00 kr
Sale price
357.00 kr
Regular price
INIKA Organic
INIKA Organic Tinted Lip Oil Cinnamon 5 ml
Regular price
405.00 kr
Sale price
405.00 kr
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INIKA Organic
INIKA Organic Tinted Lip Oil Mulberry 5 ml
Regular price
357.00 kr
Sale price
357.00 kr
Regular price
INIKA Organic
INIKA Organic Tinted Lip Oil Blossom 5 ml
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318.00 kr
Sale price
318.00 kr
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INIKA Organic
INIKA Organic Serum Foundation Vivid 25 ml
Regular price
675.00 kr
Sale price
675.00 kr
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INIKA Organic
INIKA Organic Tinted Lip Serum Blush 10 ml
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405.00 kr
Sale price
405.00 kr
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INIKA Organic
INIKA Organic Tinted Lip Serum Rosewood 10 ml
Regular price
357.00 kr
Sale price
357.00 kr
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Bestselling beauty
Skincare and hair care, together
Customer favourites for skin, scalp and hairโbrought together in one easy place.
Featured brands
Brands in real routines
Six trusted names across makeup, skincare and everyday wellbeingโshown with the products people actually use.
INIKA OrganicNatural makeup with high-performance colour.
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HolisticA broad range of carefully selected supplements.
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Great EarthVitamins and minerals for daily routines.
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Elexir PharmaSwedish supplements for everyday wellbeing.
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SuntribeNatural sun care for outdoor life.
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New at iWell
WeledaPlant-led skincare and body care for everyday routines.
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Curated essentials from the brands you trust
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Colour, complexion and tools
Natural Makeup
Everyday support for wellbeing
Natural Supplements
Care for skin, hair and beauty
Skincare & Beauty
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