Natural makeupA routine that still feels like youINIKA essentials for expressive, everyday beauty.Shop makeup
Real routines
Different lives. Everyday wellbeing.
Natural makeup and daily wellness for different people, different needs and every phase of life.
Natural makeupA routine that still feels like youINIKA essentials for expressive, everyday beauty.Shop makeup
Men's wellnessDaily support, your waySupplements for everyday routines, from essential nutrition to energy and focus.Shop supplements
Find what fits your routine
Natural colourMakeupINIKA colour and complexion essentials for expressive, everyday beauty.
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62 products
Everyday wellbeingNatural supplementsVitamins, minerals and targeted formulas for different routines and needs.
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458 products
Now featuring WeledaSkincareFace and body care selected for real daily routines.
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218 products
Care from root to endHair careEveryday cleansing, conditioning and targeted hair support.
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26 products
For busy daysEnergy & focusEveryday formulas chosen for active routines, concentration and balance.
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142 products
For younger routinesChildrenCarefully chosen everyday products, always guided by adults.
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19 products
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UTVALDA KOLLEKTIONER
Beauty and wellness for every phase
For Women
Daily support for energy and wellbeing
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Everyday wellness, always guided by parents
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The vitamins and everyday formulas iWell customers choose most
BÄSTSÄLJANDE PRODUKTER
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277,00 kr
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Elexir Pharma
Borago Skin & Hormones 72 kapslar – Tillverkad i Sverige
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The natural colour and complexion essentials iWell customers choose most
Bestselling makeup
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238,00 kr
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238,00 kr
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INIKA Organic
INIKA Organic Tinted Lip Oil Mulberry 5 ml
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367,00 kr
Försäljningspris
367,00 kr
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INIKA Organic
INIKA Organic Tinted Lip Oil Blossom 5 ml
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327,00 kr
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327,00 kr
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INIKA Organic
INIKA Organic Serum Foundation Vivid 25 ml
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693,00 kr
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693,00 kr
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INIKA Organic
INIKA Organic Tinted Lip Serum Blush 10 ml
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416,00 kr
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416,00 kr
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INIKA Organic
INIKA Organic Tinted Lip Serum Rosewood 10 ml
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367,00 kr
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367,00 kr
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INIKA Organic
INIKA Organic Serum Foundation Daring 25 ml
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802,00 kr
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802,00 kr
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INIKA Organic
INIKA Organic Serum Foundation Brilliant 25 ml
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802,00 kr
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802,00 kr
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Bestselling beauty
Skincare and hair care, together
Customer favourites for skin, scalp and hair—brought together in one easy place.
Featured brands
Brands in real routines
Six trusted names across makeup, skincare and everyday wellbeing—shown with the products people actually use.
INIKA OrganicNatural makeup with high-performance colour.
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HolisticA broad range of carefully selected supplements.
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Great EarthVitamins and minerals for daily routines.
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Elexir PharmaSwedish supplements for everyday wellbeing.
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SuntribeNatural sun care for outdoor life.
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New at iWell
WeledaPlant-led skincare and body care for everyday routines.
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Curated essentials from the brands you trust
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Colour, complexion and tools
Natural Makeup
Everyday support for wellbeing
Natural Supplements
Care for skin, hair and beauty
Skincare & Beauty
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